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How Ads Can Help Grow Your Podcast
Should You Use Them?
A common question that new podcasters want to know is how they grow their podcasts. When you start a podcast, you have a message to share with the world. Although your target audience isn’t everyone in the world, you want to get your message across to your audience. So, how exactly do you do that with your podcast? Ads can be a way to do this. So, today, I will discuss how ads can help grow your podcast and help you decide if you should use them.
How Ads Can Help Grow Your Podcast
First, ads can help reach your specific target audience because when you set up ads, which will be discussed in detail below, you pick who the ads should be shown to. The ads will be displayed behind your immediate network. When you set up ads, you’re not at the mercy of the algorithm to show your posts or your immediate network to share your post so their immediate network can see it.
The more ads you put out there, the more people will recognize your brand and podcast. This helps people consistently see your podcast name and the topics discussed.
Lastly, as mentioned above, ads are for a specific audience, which helps with demographic targeting. This is an essential key for podcast growth. Remember, your show isn’t for everyone, and you don’t want…
