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The Importance of an Evergreen Marketing Strategy
And What is an Evergreen Marketing Strategy
You know you need a marketing strategy if you have an online presence, like a writer, author, independent journalist, podcaster, or online business. When people say “marketing strategy,” social media is usually the first thing that comes to mind. But if you’re anything like me, you’re not a fan of social media for marketing. If that is you, I’m here to talk about evergreen marketing.
Keeping up with social media trends, the constant changes in different social media platforms, and always trying to beat the algorithm is exhausting. I’ve already tried it, and it hasn’t worked for me. This is because I wasn’t enjoying creating that content. If you’re not enjoying the content you’re creating for your audience, the marketing will flop, and your future clients won’t be able to connect with you because everything looks forced and not authentic.
This is why I’m here to discuss the importance of an evergreen marketing strategy. Evergreen marketing will sustain long-term business growth, ensure consistent relevance and value over time, and not burn you out.
